7/29/25 Creative Thinkers- ECU Ad

 ECU Creative Thinkers TVC

    After watching all of the ad options the one that stood out to me the most was the “Creative Thinkers” ad by ECU. It felt like a movie. This ad wasn't just me watching another boring old school ad trying to lure young adults into a college. It was a whole experience. The visuals, the words of encouragement, the sound effects all contributed to this experience.   

    As I stated earlier this ad is for a college in Australia called Edith Cowan University, it is in the western part of Australia.  It seems to be catered more towards the sciences/engineering, this assumption is based off of the visuals of the airplane, we hear about matters of recycling and finally talk about the visuals of a 3d printer. This ad was created in May of 2023 this is around the time that we were beginning in the midst of being a part of a very AI dependent society: very similar to how we are currently. I believe this video is related to AI because it's so futuristic and the visuals are like that of AI pictures. For example, we see a robot at one point, the hydrogen car charging point looks as though it could have been made with AI. The ad title is Creative thinkers which is ironic with how much technology is used in the ad. Many times, when we think of Creative Thinkers we think of artists or authors. But in this new era of time, creativity is anything you want it to be. ECU’s take on that was partnering with AI, CGI, Sustainability, Technology etc. with your own creative thoughts and using it to make something prosperous and beautiful. 

The details that stand out to me the most are the visuals; they're so crisp and smooth. It feels as though I am actually in the video and being walked through it rather than just watching. My favorite visual is right when it goes from the Hydrogen car to the 3D printer it was so satisfying to watch that transition. The ads sound effects were also extremely satisfying the best way I can describe them is similar to an Avatar movie.